在议程上…
YouTube成为年轻电视观众的第一个命运,因为该平台继续改变英国人观看电视的方式。
Ofcom关于该媒体习惯的年度报告显示,Alpha Gen Gen Gen Gen(年龄在4至15岁)中,一旦打开电视,他们便直接登上YouTube应用程序。不仅是年轻的观众。 Over-55s are now watching twice the amount of YouTube content on their TVs than they were last year (11 minutes per day compared to six minutes per day in 2023) and 42% of all YouTube viewing by this age group is on a TV set.