Meta houses three huge social media platforms, each offering their own benefits and drawbacks.

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics – like audience growth and site traffic – and where they're re-investing.

We’ll dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and行业。

Facebook，Instagram或Threads：营销人员在2025年花费时间的情况下，我不会埋葬Lede - Instagram是迄今为止我们调查的营销人员中最受欢迎和表现最高的元平台。实际上，这是全面的头等大事。 

Facebook不远远落后于Performance Wise。但是，线程是另一个不同的故事。

在我们查看细分数据点之前，以下是ROI营销人员在Meta平台上报告的关键数据点，以及他们正在进行的投资。

首先，发现营销人员在视频范围内投资最多T平台 - 有76％的受访者表示他们的公司使用Instagram。

Facebook落后于61％，是第三次使用的应用程序。

线程并未在tumblr，discord and pinterest和Pinterest的9％，少于9％的应用程序中，

marketing.

And this isn’t just among Meta platforms, Instagram is the top performer across all social media platforms we surveyed marketers on.

Facebook lags behind by an average of 12%.

This sets the stage for where marketers are investing in 2025.

Instagram is among the top 3 platforms marketers are investing in this year.

23％的营销人员计划今年切断他们在Facebook的投资，而Instagram只有9％。此外，市场营销人员计划在Instagram上投资比Facebook多6％。

现在我们已经看过每个平台全面...